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Original, one-of-a-kind, Ophthalmologist developed lash conditioner that enhances the look of lashes and protects against breakage, while improving health, flexibility and strength, for lashes that thrive, naturally. 


Dry and brittle lashes - or - Dull and lacklustre lashes
Less than ideal lashes
Compromised lashes due to over-processing or lash extensions


Active ingredients that treat the cause rather than mask the skin problems.

Phi Cosmeceutical range of skincare products are better because they contain only the ingredients needed to get results. No parabens, artificial dyes, fragrance or fillers – just proven, active ingredients that will make a difference you can see and feel. Phi Cosmeceutical is made in Christchurch New Zealand.


BePure is a scientific wellness company founded by leading clinical nutritionist, Ben Warren. Ben had a vision of happier and healthier communities across New Zealand. His vision has become our core purpose - to create health journeys for a better life. 


BePure now empowers people on their health journeys through education and nationwide seminars, in which Ben Warren has now spoken to over 70,000 people. We provide nutritional support products developed out of real need, in high-quality formulations that truly help people. Lastly, we provide one-on-one support via the BePure Health Clinic, arguably New Zealand’s leading holistic health clinic, and at-home hormone testing via sister company Eve Wellness.


A new generation mask boosted with:

  • Pure Hydrating Algae 

  • Nourishing Actives 

  • Electrolyte technology 

The skin cannot absorb or retain water without the proper balance of electrolytes.

The key is infusion of electrolytes; Potassium,  Magnesium, Sodium, Chloride, Phosphorous, Bicarbonate & Sodium Pyrophosphate.

When there is a lack of water/hydration within the skin there is also less inter-cellular communication which makes all cellular processes less efficient. 

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Cruelty free faux mink lashes which feature a slim black band designed to fit any eye and are easy to apply. Melibu Beauty Lashes can be reused up to 25 times with the right care.

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